facebook twitter instagram linkedin google youtube vimeo tumblr yelp rss email podcast blog external search brokercheck brokercheck

Welcome to O’Neill Financial Planning

You have found a place free of sales pitches and required account sizes. This is where concerns get addressed, and you feel better about your future. Discovering us was the hard part. Now, let’s get your financial house in order.

Mission Statement

Quite simply, our mission is to make excellent, objective financial advice available to people regardless of net worth. Learn more about how we differ.

What We Do

We are a fee-only financial planning firm providing guidance to individuals and families on a project basis. “Fee-only” means we do not sell any products, and our compensation comes only and directly from our clients. Learn more about our services and process.

The First Step

Check us out and see if we’re a good fit. The first meeting is at no obligation and no cost. Learn more about our process. Then click the contact page to reach us.


Get Acquainted Meeting – Free

The Get Acquainted Meeting is offered at no charge and no obligation. This is a good way to get to know each other, discuss what you’re looking for, how we can work together, and ultimately decide whether we are a good fit.  Advice is not typically given during this meeting. 

It usually lasts about 45 minutes, and can be done either in person or over the phone.  A confidential questionaire must be completed prior to this meeting.

Limited Financial Plan – Typically about $960 - $1440

This service applies when you have only one or two concerns, such as getting a clearer picture as to your current readiness for retirement or specifying the cash flow you will need over the next 10 years.  Resolving this concern can put your mind at ease, and be a start towards a more extensive financial plan.

In preparation, you’ll complete a questionnaire and provide relevant documents ahead of time. We then use the information provided for data input and analysis.

We’ll next have a 60 – 90-minute meeting where you’ll get an overview of where you stand in relation to the specific goal/issue, answers to pressing questions and concerns, and a concise list of recommended action steps to take next. You’ll make the payment for your plan at the end of this meeting.

Afterwards, you can expect follow-up communication to address any loose ends. A limited financial plan is great for those who may not be ready for extensive financial planning, which involves larger commitments in both time and cost.

Extensive Financial Planning – Usually $1,600 – $3,600

An extensive financial plan starts by clarifying your needs, goals, and dreams and discussing any fears or obstacles.  We’ll examine the pertinent aspects of your financial life and make a series of plans that align your finances with your priorities.  The result will be a clear understanding of your situation and what steps are needed to maximize the likelihood of success.  The pricing for this customized planning is based upon your needs and the complexity of your situation. We’ll break down the overall plan into several phases, each with a delivery plan meeting.  You’ll make your payment for each phase at the end of that meeting.

Typical topics for an extensive financial planning engagement include:

  •  Your current likelihood of achieving all important goals, including retirement
  •  Your asset allocation: the most appropriate percentage of cash, stocks, bonds, and alternative investments for your investment portfolio
  •  The best individual financial securities you should own
  •  Most effective ways to remove threats to your financial plan, such as the risk of long-term health care costs.
  •  Resolution of your retirement-specific concerns, including those involving social security and IRA management
  •  Efficient tax-planning strategies, including reducing taxes on investments and possible Roth IRA conversions
  •  Estate and trust planning strategies, including clarifying what you can do on your own, and what needs to be done in consultation with estate planning attorneys
  •  Other topics that are of specific concern to you, such as IRA required minimum distributions over the next few years

About Us

Paul O'Neill, is the Founder and Principal of O’Neill Financial Planning, LLC.

Here are the highlights of his background:

  •  CERTIFIED FINANCIAL PLANNER™ professional since 2009
  •  As a university professor, created and taught MBA courses in business financial planning for over 20 years
  •  Has both a doctoral and an MBA degree
  •  Has recently published his book “Retirement Planning Beyond 55”
  •  His related experience includes:
    •  Working with chief financial officers to improve their operations
    •  Serving on the finance committee of a university board of trustees.
    •  Conducting one-on-one counseling with individuals for over 25 years
    •  Focusing on Southwest Florida financial planning clients over the last several years
  •  He has served on the board of directors for the Southwest Florida chapter of the Financial Planning Association.
  •  Paul is a native of Chicago, relocating to Estero, Florida in 2012.  Along with his wife Kathie, he enjoys visits with his two daughters and four grandchildren, be they in Florida or in the Chicago area.
  •  Paul's firm, O'Neill Financial Planning LLC, is a Registered Financial Adviser in the state of Florida.
  • He is a member of the following organizations:

Retirement Planning Beyond 55

Why did I write this book?

I wanted to help people navigate the sometimes confusing world of personal retirement finances. I have been making the same journey that many of you are now taking.  I’ve have had to personally work through many of the same issues that you are dealing with.  In doing so, I have used all of the strategies and techniques in this book. My goal is to make it easy for you to use these tools in improving your own personal retirement financial plan.

Who should read this book?

As the title suggests, this book was written for a fairly selective audience: Those beyond age 55 who feel a need to review and improve their retirement financial plans.  All of the strategies, specific techniques, and examples in this book focus on the needs of those in this critical phase of retirement planning. 

What about those younger than 55? Many sections of this book will address their needs, because it contains fundamentally sound financial ideas and techniques applicable to all ages. That said, this book will be of the greatest value to those people who are approaching, or who have begun, retirement from their primary income-producing job.

How can you best use this book?

The first part of the book deals with the most common and immediate financial concerns. It should be helpful to you as you address whether you are on the right retirement financial track right now - and if not, what you can do about it.  

The second part takes you through the complete planning process – from establishing goals through to the development of a comprehensive plan – using tools and ideas I adapted from teaching MBA students. This section will be especially useful for those who have never established a formal financial plan, or for those who would like to make a strategic review of their finances.

My sincere hope is that by reading this book, you will be able to take more effective control over your retirement planning.  This can be accomplished by either learning how to use these strategies and techniques totally on your own, or by being better able to work with a professional advisor, such as a CFP® professional.


An Overview of the Process Steps:

Effective financial planning is not a one-time event.  The process needs to unfold over a series of process steps that deeply involve both the planner and the client. Even after the implementation of the plan, it must be monitored and adjusted to keep it relevant to your changing life situation


That’s why the process is best viewed as circular – interactive and ongoing.

  •  It begins with the Get Acquainted meeting.
  •  The data gathering may require a meeting to clarify concerns and issues. 
  •  The internal analysis is done by the planner.  
  •  During the plan presentation meeting, the analysis and recommendations for each financial topic within the scope of the engagement are discussed and delivered via written document.
  •  Implementing the plan recommendations on a timely basis is imperative. We would be happy to assist you with this action step, though it may require extra time and additional charge.  If so, an estimate must be agreed to prior to commencement of this step.
  •  After an initial extensive planning engagement, we strongly recommend you have an annual check-up. This can vary in time and complexity, but typically will be considerably less costly than the initial engagement.
  •  And if you experience a major life change, please don’t wait for the annual checkup: contact us right away so that together we can make appropriate modifications to your financial plan. 

Other advisors may have…

Required Minimum Account Sizes

Most financial advisors require that you have a minimum account from $500,000 to $1,000,000.

Required Custody of Your Funds

Most financial advisors require that you allow them to arrange custody of their funds.

Potential for Conflicts of Interest

Most advisors receive some type of commission-based compensation, which can create a conflict of interest when having to choose between what’s best for the client and what pays the advisor the most. This type of compensation can be earned in various ways: the sale of a financial product, such as a life insurance policy or variable annuity, or from investment vehicles, such as mutual funds with front-ends loads or internal expenses (called 12B-1 fees) of which the advisor gets a share.


At O’Neill Financial Planning, we…

Focus on Your Needs, not your Current Account Balances

Our fees are based upon the time spent or the scope of your financial planning engagement. There are no minimum account size requirements in order to qualify for our services.

Let You Keep Custody of Your Funds

You will control the custody of your funds. We won’t hold your money.

Operate on an Hourly, Fee Only Basis

Being a “Fee Only” advisory firm means that all of our compensation comes from our clients directly. Similar to a CPA or attorney, we get paid for our expertise, time, and advice. We don’t sell financial products or receive any direct or indirect commission-based compensation, which in turn greatly reduces the potential for conflicts of interest.

I’m interested in a Get Acquainted meeting. How do I proceed?

  •  You contact us via email.
  •  We will call you to discuss your interests and determine if there is a preliminary fit between your interests and our services. If the fit looks promising, we will schedule a Get Acquainted meeting. You will download and complete the Confidential Questionnaire prior to our meeting.
  •  At the Get Acquainted meeting, we will discuss the Confidential Questionnaire and make a joint decision on moving forward.

What is the profile of your typical clients?

If we move forward, how may our next meetings be conducted and who decides the method?

  •  Our next meetings may be conducted over the phone, via Skype, or in person.
  •  You, the client, have a major role in determining the method we use for each meeting 

What meeting method is typically used for each step in the Financial Planning Process?

  •  Get Acquainted: if schedules permit, our meeting is most frequently done in person 
  •  Engage and Gather Data: as needed, our first meeting is usually in person, with any additional brief meetings almost always done over the phone
  •  Internal Analysis: no meeting is necessary
  •  Plan Presentation & Recommendations: our meeting is most often done in person
  •  Implement Recommendations: usually no meeting is needed, but there may be one or two brief phone discussions
  •  Monitor Plan with Periodic Check-ups: the annual check-up is more often done in person, but a less complex plan is sometimes done over the phone 


If you’d like to schedule a meeting or ask us a question, please fill out the form and click the “Submit” button.

You may also reach O’Neill Financial Planning by one of the following methods:

Email: paul@oneillfinancialplanning.com

Regular mail: O’Neill Financial Planning
9423 La Bianco Street
Estero, FL 33967

Thanks for visiting our website. We look forward to hearing from you.

Meeting locations

First Watch

(This restaurant in Estero faces US 41 (Tamiami Trail) and is directly west of the main entrance to the Coconut Point Mall.)
First Watch - Estero
22923 Lyden Drive, Estero, FL 33928

Reserve at Estero

(This development in Estero is directly North of Estero Parkway, between US 41 and Three Oaks Road. The conference room is located in the western section of the clubhouse.)
Reserve at Estero Clubhouse, Conference Room, 9350 La Bianco Street, Estero, Florida 33967